Method
The basics of marketing are pretty straightforward: Customer acquisition cost needs to be less than lifetime customer value. But how do you get there? Probably not by doing what everyone else does. Our Creation Machine methodology focuses on the vital aspect of company strengths, customer behaviour triggers and hidden opportunities to build a strategic framework for marketing activities unique to your organisation. The outcome: benchmark-setting results completed in weeks rather than months. To find out more, get in touch.
Workshops
Our strategy workshops are an integral part of our Creation Machine methodology in working with clients on concrete communication solutions. Alternatively they can be booked as stand-alone training for companies and organisations. Ask us how one or more of our workshops can help your business solve difficult challenges, improve efficiency, grow faster and find its purpose.
BRAND MERIDIAN
Create a powerful framework for your brand positioning, based on company strengths, user behaviour triggers and market analysis.
WEBSITE/APP BLUEPRINTING
An effective website or app begins with a well-formed plan. We start by identifying the overlap between user expectations and company goals. From here we create a structure that emphasises conversions and a memorable user experience.
CONTENT MAPPING
Users interact with your brand in all kinds of unexpected ways. Our Content Mapping Workshop gives you the tools to deliver the right content at the right time and place for your user based on how far along they are on their journey.
STORY STREAMING
This is a continuation of the Content Mapping Workshop. Once the online biosphere is laid out, we maintain user engagement by creating content as part of a continuous story, like watching an addictive series.
DESIGN DASH
The purpose of this workshop is to rapidly develop brand and campaign creatives that match the strategic goals established through the Brand Meridian Workshop. We start with quantity and then use our brand framework as a filter to develop those ideas most likely to resonate.